Honest, authentic, hardworking and real. Four things that Chevy Silverado has always embodied.

And what better way to launch the latest Silverado than by letting actual Chevy truck owners, who share those very same values, show the world how they live? Let's have them become the true ambassadors for the brand.

 

​The idea here is to hold an open invitation to Chevy truck owners (both new and old) to show us their truck, the things they do in their truck and ultimately display why their Chevy Silverado is "Built to Last. Built to Love." 

 

User videos may be uploaded at either chevy.com/thetruck or at the "MyChevyTruck" YouTube channel for a chance to be selected as part of an unusually authentic and boldly real Silverado social and traditional campaign.